Control the narrative.
Transform your case.
Most trial lawyers know their case.
But do you know the story?
Three guides. One mission.
Jesse Wilson
Communication Specialist & Jury Trial Consultant
Juilliard theater graduate and best-selling author known for trailblazing a revolutionary approach to authentic storytelling and courtroom presentation.
Amy Hall
Visual Trial Strategist
18+ years exclusively serving plaintiff attorneys across 450+ cases, contributing to some of history's largest verdicts and settlements
Eric Penn
Veteran Trial Lawyer
Hundreds of millions in verdicts and settlements, bringing real-world courtroom mastery to your case strategy
One Firm. One case. One week.
Ultimate Trial Prep.
The ultimate advantage.
You and your team will collaborate intensively with Jesse Wilson, Amy Hall, and Eric Penn to uncover, shape, and deliver the right story—one rooted in your client’s truth and strategically told to move your jurors.
This isn’t a passive workshop. This is a full-contact, immersive storytelling laboratory for a single case designed exclusively for plaintiff attorneys who demand the very best for their clients.
The process:
Before we meet
Your Ultimate Trial Prep experience begins well before we gather in person:
Strategic Assessment Call — We'll understand your case goals and early story threads
Deep-Dive Case Review — Our team analyzes your materials to uncover key gaps and emotional beats
Client & Witness Session — Jesse works directly with your client to find the Victor story—the powerful arc your jurors need to see
Visual Trial Strategy Bootcamp – Arm your trial team with state-of-the-art visual trial strategy tactics through complete access to Amy’s comprehensive on-demand Trial Strategy Academy CLE program
The immersion:
When we gather
Over the course of our intensive week-long work session, Jesse, Amy, and Eric work together with you to co-create your trial story by focusing on 5 foundational pillars:
The Client — Who are they really, beneath the label of “plaintiff”?
The Story — Why did the harm happen, and how should it have been prevented? What is the arc of the client’s transformation, and how do we tell their story without the victim mask?
Visual Narrative — How do exhibits become integral parts of your storytelling, from liability through damages?
Sequencing — What order brings clarity, power, and momentum to your case?
Presentation — How do you deliver with authentic communication that resonates so that jurors will give you their vote?
The results:
What you take home
After your Ultimate Trial Prep experience, you leave with concrete, trial-ready deliverables:
Strategic Trial Roadmap — A clear, practical vision for framing your opening and overall trial strategy
Opening Statement — A meticulously crafted narrative that sets the stage for your entire case presentation
30 to 60+ Trial-Ready Demonstrative Exhibits — Professional visual tools spanning liability to damages, designed to clarify complex concepts and amplify emotional impact
Focus Group Feedback — Real responses to your opening statement from real people, with detailed analysis
Confidence & Clarity — Perhaps most valuable of all: confidence in your case presentation and storytelling approach
Ultimate Trial Prep:
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Discover
Uncover the Victor story of your case and client—beyond the victim narrative
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Visualize
Craft a powerful visual narrative that reinforces your story at every turn
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Sequence
Structure your case with strategic purpose and compelling momentum
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Embody
Become the most important juror in the room—authentic, convincing, and in control
Two opportunities in 2026
Ultimate Trial Prep is an all-inclusive, completely customized, turn-key strategy package for one firm to prepare one case for trial.
This isn’t just about prepping a case. It’s about transforming how you approach trial altogether. And yes, we’ll have a ton of fun doing it.
Spring 2026
BVI Adventure
February 21 - 28, 2026 in the British Virgin Islands
Pre-week consultation includes case assessment call, deep-dive case review, and client/witness prep sessions
Trial Strategy Academy visual trial strategy CLE program enrollment for your entire team
Copies of Jesse Wilson’s books for your entire team
35-hour onsite case strategy work session, with accommodations for your team aboard the 55-foot luxury catamaran Luna Nova
Team consultation with Jesse Wilson, Amy Hall, and Eric Penn all week
We’ll work the case by day, sail in the afternoon, and relax in the evening among the beautiful islands of the BVI
Onsite work session limited to 2 - 4 participants (support team members can be Zoomed in)
Focus group at week’s conclusion
$140,000
all-inclusive*
View BVI package details
Fall 2026
Texas Retreat
October 11 - 16, 2026 in Jacksonville, Texas
Pre-week consultation includes case assessment call, deep-dive case review, and client/witness prep sessions
Trial Strategy Academy visual trial strategy CLE program enrollment for your entire team
Copies of Jesse Wilson’s books for your entire team
35-hour onsite case strategy work session at The Penn Law Firm’s new state-of-the-art meeting facility
Team consultation with Jesse Wilson, Amy Hall, and Eric Penn all week
Your team will stay at the beautiful Secret Cenote inn, a 5-minute drive away
Onsite work session limited to 2 - 6 participants (support team members can be Zoomed in)
Focus group at week’s conclusion
$130,000
all-inclusive*
View Texas package details
*Ultimate Trial Prep investment includes preparatory sessions, week-long onsite consultation with Jesse, Amy, and Eric, plus work product (including opening statement and dozens of trial-ready exhibits), focus group, as well as accommodations for you and your team, chef-prepared breakfasts & lunches, welcome dinner, and more.
Texas Retreat: The Secret Cenote inn where you and your team will stay is just a short drive from our meeting facility.
Texas Retreat: The Secret Cenote inn where you and your team will stay is just a short drive from our meeting facility.
Texas Retreat: Want to enjoy a round or two of golf before or after your Ultimate Trial Prep? Pine Dunes (30 minutes away) was ranked #130 in the Top 200 Resort Courses in the US. And, Wild Spring Dunes (40 minutes away) by the Bandon Dunes group, will be open in time for your visit.
BVI Adventure: Welcome to your office aboard the Luna Nova.
BVI Adventure: Luna Nova is an ultra-luxury yacht providing every comfort.
BVI Adventure: We'll anchor in lagoons and harbors, and set sail for the next island after a day's work on your case
Strategic Messaging + Authentic Communication + Visual Storytelling = Ultimate Trial Prep
Ready to transform your case?
The Ultimate Trial Prep experience is limited to serious plaintiff attorneys with significant cases. Our application process ensures we select trial teams who will benefit most from this intensive collaboration.